Your clothing brand.
Brought to life.
From your first idea to your first collection. We plan, design, make and launch with you.
Your first conversation is free.
Manufacturing experience since 1968With Surajmal Shobhachand. Part of the Surajmal Group.
One team to coordinate itDesign, production and launch, connected.
Your approval at each stageClear scope, samples and costs.
Your brand.
A whole studio behind it.
From the first collection plan to the campaigns that introduce it. Explore the work we bring together for your launch.
Select a dot to explore
A clear next step.
At every stage.
Five stages from the first plan to launch. We manage the work; you make the key decisions.
- 01
Plan
Your customer, market and launch plan.
- 02
Brand & collection
Your identity and first collection.
- 03
Develop & approve
Samples, fit and costs agreed.
- 04
Produce & prepare
Production, store and campaigns ready.
- 05
Launch & learn
Launch, review and decide what’s next.
See what happens at each stage, what you receive and what you approve.
See the full launch process
03 / From approved sample to delivery
Your collection,
made and delivered.
Surajmal Shobhachand can handle production, quality checks and delivery, with market requirements mapped to your collection.
About the StudioBefore we begin
A few things you may be wondering.
Can I come to you with just an idea?
Yes. You do not need a brand name, designs or a finished business plan. Tell us what you have in mind and what stage you are at. We help you work out the practical starting point.
Do you carry out the launch marketing?
Yes. We plan and execute the agreed launch marketing. The channels, content, campaign work, external spend and support period are set out in your scope, so you know what is being managed and what you are approving.
How do we work together from another country?
We agree a communication schedule, share work for review and coordinate samples and delivery with Surajmal Shobhachand. Your selling markets shape the product requirements and launch plan from the start.
How much do I need to commit?
We start with a free conversation, then a written scope and fee for the first phase. Development, production, third-party services and campaign spend are identified before you approve them. Quantities and timing depend on the collection; we work through feasibility before you commit to a production run.
A little clarity
before you begin.
Practical reading for the decisions ahead. Where to start, what to make and how to plan the investment.
How to start a clothing brand
3 min read · Starting your brandChoose a customer, plan a focused collection, develop an approved product and prepare to sell. A practical starting point wherever you want to launch.
Read more
Planning your first collection
4 min read · Planning your collectionChoose which pieces to make, how they work together and which fabrics suit them.
Read more
What affects design and sampling costs?
5 min read · Costs, orders and deliveryUnderstand what you pay for before production, what can be shared and how to plan the work for your first collection.
Read moreLet’s talk about your brand.
Tell us what you have in mind, even if you are still working it out. We will help you find the practical place to start.
Talk about your idea